Brand

Project

Brand exploration, marketing materials, and complete website redesign for a successful, women-owned estate sale company.

Tailoring a brand experience for an ambitious small business.

Poof Estate Services is a women-owned small business that tailors the estate sale experience to each of their clients with compassion and professionalism. They also cater to the customers that shop the estate sales which makes their demographic reach extensive.

The company required a brand strategy and visual identity that would be integrated across all platforms from a comprehensive website to all marketing materials. With the evolution of Poof’s image, they are positioned to be the modern and bold team in an industry that is slow to change.

Contributions

Design
Strategy
Information Architecture
UX/UI Design
Wireframing

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