Creating momentum with powerful campaigns.
Kelly Services is an industry leader and at the forefront of the talent acquisition space. With numerous brands under their company umbrella, Kelly needs to push boundaries and speak to specific demographics to meet the needs of companies and job seekers alike.
I worked closely with the agency team to develop multiple visual campaign concepts that centered around the temporary workforce. Through these bold campaigns, Kelly was able to speak directly to a specific persona while still keeping a cohesive brand and message.
Developed while at Moncur, a creative agency in Southfield, Michigan.