Dana

Dana is a global leader in drivetrain and e-Propulsion systems. They engineer, manufacture, and distribute power-conveyance and energy-management solutions for the vehicles of today and tomorrow.

Project Details

As Senior Designer and Strategist for the corporate global website, I was responsible for the complete redesign and structural change. I led the process of information architecture, UX/UI design, and static comprehensives. In addition, I presented project milestones to high-level descision makers.

Programs

Adobe XD
Sketch
Photoshop
InDesign

Role

Senior Designer
UX/UI Designer
Strategist

Developed while at at Moncur, a creative agency in Southfield

Demographic Personas

During the information architecture phase, analytics were studied on their original site to develop the types of people that were visiting and what sections they were engaging with. The new site was structured around the user’s needs and interests.

Frank Holly

FCA Engineer
Age: 46
Education: Bachelor’s and master’s degree in electrical engineering
Job: Engineer

Company
Markets
Products
e-Mobility

Investors
Newsroom
Careers
Literature

UX/UI Design

I created a full comprehensive wireframe to demonstrate the flow and function of the site. Once the organization was established, I used the basic layouts as design templates to ensure a cohesive structure.

UX/UI Design

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