![Logo-Dana-Black](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Logo-Dana-Black.png)
A modern design for a forward-thinking industry leader.
Dana is a fortune 500 company that is a global leader in drivetrain and e-Propulsion systems. Always pushing the boundaries of power-conveyance and energy-management solutions, Dana needed a modern look and feel that carried through to all of their materials and platforms, but primarily a website that represented all markets and offerings that Dana provides. The website needed to be cohesive with already established branded materials, but also create a strong industry presence and represent a new concept – One Dana.
As the Art Director for Dana’s brand, I led a multi-channel strategy from innovative user experiences and information architecture to cutting-edge digital advertising and marketing campaigns. I worked closely with Dana’s internal team and other key agency members to build an appearance that was daring, yet authentic. As a result of the new aesthetic, Dana has solidified their place as a giant in their industry.
Developed while at Moncur, a creative agency in Southfield, Michigan.
Contributions
Art Direction
Design
Strategy
Information Architecture
UX/UI Design
Wireframing
Prototyping
![Dana-Homepage-Large](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Dana-Homepage-Large.png)
![screencapture-dana-e-mobility-2021-09-10-10_40_53](http://thegraphicsgeek.com/wp-content/uploads/2021/09/screencapture-dana-e-mobility-2021-09-10-10_40_53.png)
![Group 704](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Group-704-7.png)
![Persona](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Persona-1.jpg)
![Group 227](http://thegraphicsgeek.com/wp-content/uploads/2021/03/Group-227.jpg)
![Dana-Website-Products-OH-Agriculture-Tractor – 2](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Dana-Website-Products-OH-Agriculture-Tractor-–-2.jpg)
![Group 646](http://thegraphicsgeek.com/wp-content/uploads/2021/03/Group-646.jpg)
![Group 660](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Group-660.png)
![DANA-Mockup-Billboard](http://thegraphicsgeek.com/wp-content/uploads/2021/03/DANA-Mockup-Billboard.jpg)
![Group 580](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Group-580.png)
![Group 703](http://thegraphicsgeek.com/wp-content/uploads/2021/09/Group-703.jpg)
![DANA-Flyer-HRConcepts-Move2](http://thegraphicsgeek.com/wp-content/uploads/2021/09/DANA-Flyer-HRConcepts-Move2.jpg)
All Work
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![DANA-Footer-Logo](http://thegraphicsgeek.com/wp-content/uploads/2021/02/DANA-Footer-Logo-1.png)
Dribbble
![DANA-Footer-Logo](http://thegraphicsgeek.com/wp-content/uploads/2021/02/DANA-Footer-Logo-1.png)
Dribbble