Dana

Dana is a global leader in drivetrain and e-Propulsion systems. They engineer, manufacture, and distribute power-conveyance and energy-management solutions for the vehicles of today and tomorrow.
Project Details
As Senior Designer and Strategist for the corporate global website, I was responsible for the complete redesign and structural change. I led the process of information architecture, UX/UI design, and static comprehensives. In addition, I presented project milestones to high-level descision makers.
Programs
Adobe XD
Sketch
Photoshop
InDesign
Role
Senior Designer
UX/UI Designer
Strategist
Developed while at at Moncur, a creative agency in Southfield

Demographic Personas
During the information architecture phase, analytics were studied on their original site to develop the types of people that were visiting and what sections they were engaging with. The new site was structured around the user’s needs and interests.
Frank Holly
FCA Engineer
Age: 46
Education: Bachelor’s and master’s degree in electrical engineering
Job: Engineer
- Company
- Markets
- Products
- e-Mobility
- Investors
- Newsroom
- Careers
- Literature
UX/UI Design
I created a full comprehensive wireframe to demonstrate the flow and function of the site. Once the organization was established, I used the basic layouts as design templates to ensure a cohesive structure.

UX/UI Design
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor.




Project Details
I created multiple product-specific concepts based upon the client’s message and the demographic of the publication.
Programs
InDesign
Photoshop
Role
Senior Designer
Developed while at at Moncur, a creative agency in Southfield


Let's Work
Together



Dribbble

Dribbble