A modern design for a forward-thinking industry leader.
Dana is a fortune 500 company that is a global leader in drivetrain and e-Propulsion systems. Always pushing the boundaries of power-conveyance and energy-management solutions, Dana needed a modern look and feel that carried through to all of their materials and platforms, but primarily a website that represented all markets and offerings that Dana provides. The website needed to be cohesive with already established branded materials, but also create a strong industry presence and represent a new concept – One Dana.
As the Art Director for Dana’s brand, I led a multi-channel strategy from innovative user experiences and information architecture to cutting-edge digital advertising and marketing campaigns. I worked closely with Dana’s internal team and other key agency members to build an appearance that was daring, yet authentic. As a result of the new aesthetic, Dana has solidified their place as a giant in their industry.
Developed while at Moncur, a creative agency in Southfield, Michigan.