Brand

Project

Flexible brand system that included a website with module design and company materials.

Developed while at at Moncur, a creative agency in Southfield

Shaping the future of learning through bold design.

Carnegie Learning is a leading provider of K-12 education technology, curriculum, and professional learning solutions. Being a pioneer and leader in the educational industry, Carnegie needed a brand evolution that would translate over to their marketing materials and website.

I led the strategy behind a flexible visual system that creates a foundation to build a strong, vibrant aesthetic. This new look and feel was applied to their infographics, iconography, math book designs, and website to create a cohesive and modern experience. For the website, I designed a library of modules that were utilized to build each page and created an adaptable system for Carnegie’s ever-growing products and markets.

Contributions

Art Direction
Design
Strategy
Information Architecture
UX/UI Design
Wireframing

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