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SEE
Eyewear
Mailer

Photoshop CC
InDesign CC

Overview

SEE Eyewear is an optical boutique with 41 locations in North America. They craft most of their frames in-house and their company branding is very unique and artistic. I was commissioned by the head of marketing to do the Fall Trunk Show mailer that would be sent out to all of their current and past customers. This show is one of the largest that they run throughout the year and it required a separate branding for the promotion itself.

I had full creative freedom to create a promotional mailer that blended traditional and modern design elements.

I had full creative freedom to create a promotional mailer that blended traditional and modern design elements.

Visual Style

With SEE’s already edgy company branding, I wanted to carry that over into their customer mailer. I used bold colors to highlight the funky designs of their frames and autumn elements bring in the theme of the promotion.

Visual Styling

With SEE’s already edgy company branding, I wanted to carry that over into their customer mailer. I used bold colors to highlight the funky designs of their frames and autumn elements bring in the theme of the promotion.