Fitting
Room
Gala

Photoshop CC
Illustrator CC

Overview

This project was a freelance client that was in need of branding and an eCommerce WordPress website to sell her boutique fashion items online. She already had an established brick and mortar store, but lacked an online presence. With a collection of  unique and elegant attire, she required the same aesthetics throughout her logo, color palette, fonts, and website.

Unique Banners

Each banner was designed with a combination of the company’s photography and the developed branding. They are bold, but simple. With the website’s clean and minimalist feel, the banners act as statement pieces and set the tone of the page.

Clean Modern Design

The layout of the website showcases a clean and modern design to highlight the products and professional photography. The use of white space and bold blocks creates a very direct user experience and allows them to navigate to a desired area fast and efficiently.

Clean Modern Design

The layout of the website showcases a clean and modern design to highlight the products and professional photography. The use of white space and bold blocks creates a very direct user experience and allows them to navigate to a desired area fast and efficiently.

Unique Banners

Each banner was designed with a combination of the company’s photography and the developed branding. They are bold, but simple. With the website’s clean and minimalist feel, the banners act as statement pieces and set the tone of the page.

Branding

The logo and a simple one-sheet style guide were vital to this project. After the logo design was finalized, the style guide was created so that the website had a solid foundation to be developed. The use of soft neutral colors are implemented as the main solid backgrounds to create an elegant feel. With the addition of the bold accent colors, the site has a more edgy and dramatic look.