Select Page

English
Gardens
Rebuild

Photoshop CC
Illustrator CC

Project created as a Senior Graphic Designer through Trademark Productions

Overview

This project was completed as part of an agency in Royal Oak where I was responsible for the design and user experience. Once the design was approved I worked with developers and the marketing manager to ensure the website was not only beautiful, but functional.

English Gardens is a family-owned business since 1954 with multiple locations across Metro Detroit. The company was looking to update their outdated corporate website and transition into eCommerce. Their original site was extremely large with numerous blog posts that needed in-depth information architecture before any designing could begin.

Every part of this project involved deep analysis and a creative thought process. Not only is the design beautiful, but it is functional.

Every part of this project involved deep analysis and a creative thought process. Not only is the design beautiful, but it is functional.

Information Architecture

This project began with organizing, structuring, and labeling content in an effective and sustainable way.  The goal was to help users find information and complete tasks efficiently. I determined how all of the pieces fit together to create the larger picture and how items relate to each other within the system.

Special Features

The site required many special features to achieve what the company was looking for. They needed various unique layouts for their blog index, resources page, and some of their parent categories.

Special Features

The site required many special features to achieve what the company was looking for. They needed various unique layouts for their blog index, resources page, and some of their parent categories.

Information Architecture

This project began with organizing, structuring, and labeling content in an effective and sustainable way.  The goal was to help users find information and complete tasks efficiently. I determined how all of the pieces fit together to create the larger picture and how items relate to each other within the system.

Fully Responsive

Every aspect of the site is completely responsive based upon each layout and design element. The design of the entire site was carefully thought out for every screen size.