Brand

Project

Unifying the brand across all platforms and markets.

Summary

A full brand and company discovery that extended from a new corporate website to marketing print materials and social content. The goal was to make all business units cohesive while still keeping their individual needs intact.

Roles

Art Director
UX/UI Designer
Strategist
Information Architect

Developed while at at Moncur, a creative agency in Southfield

Brand

Project

Corporate website and brand expansion across all business units.

Summary

As Senior Designer and Strategist for the corporate global website, I was responsible for the complete redesign and structural change. I led the process of information architecture, UX/UI design, and static comprehensives. In addition, I presented project milestones to high-level descision makers.

Roles

Art Director
UX/UI Designer
Strategist
Information Architect

Developed while at at Moncur, a creative agency in Southfield

Background

Exploring elements to build a new website

Dana is a fortune 500 company that is a global leader in drivetrain and e-Propulsion systems. The company already had an very established logo and brand that was being utilized acrossed many platforms.

The goal was not to reinvent the wheel, but to integrate new elements and styles that blended seamlessly with the current brand. The website needed to be cohesive with all other branded materials, but take on a new presence and represent a new concept – One Dana.

Information Architecture

Building a structure to streamline product filtering

The amount of products and offerings are vast and complex between all of the business units. Some products can crossover between markets and electrified products can be an entire system integration.

All of this individual and overall information needed to be mapped out into a product matrix that would be easily uploaded to the backend of the site. The matrix would act as a master document and structure to house all offerings across the company.

Functionality

Presenting application abilities by featuring cutting-edge products

Dana has a versatile range of product offerings depending on the application within each business unit. A space was designed to callout featured products within each ghosted vehicle on dedicated application pages under each market so users could easily find what they were looking for.

This space also allowed Dana the ability to showcase their top products based on the market. Each interactive dot is programmed separately to have the flexibility of providing information on anything valuable to the customer.

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